Creating trust is vitally important in life, particularly for a business. Without trust, there is no loyalty and a relationship cannot exist. If your customers don’t trust your business or your product, your business will fail and disappear. Here’s how to engender trust, with an emphasis on reassuring consumers that you’re worthy of their patronage.
Behave like a genuine human being
Let’s be honest. A slick, overly commercial image is not the best way to make someone think that you are honest and genuine. If you appear overly polished and constantly present a blindingly white smile, consumers are going to wonder whether you’re hiding something, or at least overcompensating for some hideous deficiency. Real human beings aren’t perfect, and they make mistakes. If you don’t know the answer to a client’s question, be honest, and tell them you’ll find out. Don’t make something up on the spot, as most people can see through this without much difficulty.
Be open and honest with your customers
Admitting that you don’t know an answer is a start. However, it is important to be able to show customers how you work to overcome your business’s shortcomings, as every company has its strengths and weaknesses. You may be good at locating the best merchandise or structuring your services so that savings can be passed on to the customer, yet you may not be as good at direct customer service. That’s when you admit your shortcomings and perhaps hire a salesman to interface with potential customers.
Actually care about your customers’ needs
Sure, people go into business in order to turn profit. That isn’t news. But if you want your customers to trust you and remain customers, you have to care about what it is they want. Demonstrate this whenever possible, and go the extra mile. This enters into “the customer is always right” territory, a motto that should never have disappeared from the domain of customer service. If a customer claims that a product is defective and wants a refund, work with them to satisfy the situation to mutual satisfaction. Don’t challenge them; help them. Give clear, direct answers to their questions.
Actions speak louder than words
A silver-tongued debater may be able to mask their intentions and fool the public. Yet results speak ultimate truth when it comes to the reputation of a company. No matter what you say, if your product or service does not perform up to expectations, consumers’ trust will erode. You must back up your product or service with prompt action in order to convince consumers that your business is trustworthy. And remember, without trust, it is highly likely that you have no business.