Hello Kitty Wine | Drinking in the obsession

Tuesday, March 30th, 2010 By

A lunch made with Hello Kitty branding

Will you be able to open Hello Kitty wine to go with that Hello Kitty lunch? Image from Flickr.

The obsession with Hello Kitty has lasted years – and now, the Japanese bubble-head cat will now appear on the Hello Kitty Wine label. Hello kitty wine has certainly launched controversy across the world. Hello Kitty wine is produced and bottled by Italian winemaker Tenimenti Castelrotto in Lombardy. So will Hello Kitty wine show up on the wine list at your next fancy meal? At only $19.99 to $29.99 per bottle, Hello Kitty wine won’t require online payday loans to try.

Hello Kitty wine is meant to be opened

Innovation Spirits, the U.S. distributor for Hello Kitty Wine, has responded to criticisms about the character wine by saying that it is intended only for adults. The Hello Kitty brand is 35 years old, and Hello Kitty wine is being marketed with the tagline “our favorite girl has grown up.”

The vineyard producing Hello Kitty wine, Castelrotto, is producing four wines with the Hello Kitty label. “Devil” red, “Angel” white, “Brut Rose” and “Sweet Pink” spumantes are all made from Oltepo Pavese Pinot Noir grapes. Translation: The wine should be at least decent. Unlike “celebrity souvenir” wines that are not intended to be opened, Hello Kitty wine is definitely made with consumption in mind.

Hello Kitty brand grows up

Many critics are saying that Hello Kitty wine is nothing more than an attempt to market alcoholic products to children. However, the distributor of Hello Kitty wine in the U.S. points out that there are more than 60,000 Hello Kitty products available, including many traditionally “adult” items. After 35 years on the market, the Hello Kitty brand has started to infuse many parts of the market, from adult underwear to $15,000 Hello Kitty handbags – something no kid could get no fax payday loans to cover.

How can you get Hello Kitty wine?

In the United States, Hello Kitty wine should be available in wine and liquor stores across the nation within a few months. The wine will also be available for direct sale to some states through the Innovation Spirits web site. The Hello Kitty wine will not be sold in any stores that do not have liquor licenses – so you won’t be able to find it in your local Toys ‘R Us. So what do you think? Will you try the Hello Kitty wine?

Sources

Decanter.com
L.A. Weekly

  • http://www.yourlabelsnow.com/wine-bottle-labels.aspx printing labels

    Great info, it tells me that people look at a very wide group of factors when making their wine buying decisions. That is the beauty of the internet, a consumre can find a wide range of information in a quick amount of time. With that info, they can Look At Labels, and then decide for themselves what to buy.

  • http://franroselive.com/ Franrose

    I can see why parents would be upset over this. Hello Kitty was, in fact, created specifically for children. I don't think a lot of parents would want their children to see their favorite kitty on earth on a liquor/wine bottle. Some believe it's basically a wine marketing strategy for kids.

    • Steven Tarlow

      I think this may be the Japanese cultural difference spilling over here. While I don't think Japan necessarily encourages children to partake of alcoholic beverages, the American viewpoint regarding such is considered almost Puritanical by some nations. But that isn't even the main point, I think. In Japan, Hello Kitty is not just a children's thing. Japan as a whole (adults included) are obsessed with cuteness… among other things.

      • http://www.adworkz.com/ Franrose

        It's still demoralizing in my book. "Cute" can only go so far. It's like taking the idea of Crooked Houses for kids to create a fantasy club house for adults, if you get my drift. It just doesn't sound right to me.

  • Appalled Adult

    This is appalling! The majority of "Hello Kitty" branded items are targeted to children and purchased for children. It is irrelevant that the "brand" is 35 years old……that is faulty logic. If that is true, then by this time Disneyland should be an adults-only destination since its characters were created decades before Hello Kitty.

    Today, I saw "Hello Kitty" wines in a neighborhood grocery store….not in the liquor section, but out near the bakery. This grocery store is less than one block away from an elementary school. After school, a number of children stop at the grocery store for a snack. The name of the Store is Foodland Farms in Hawaii.

    • ha ha kitty drunky

      Not like kids don't see beer ads, commercials in print or video. If a parent truely cares about the kids they will teach and instill the believes they want it's not up to companies to teach children or raise them. Get over it.

  • http://hellokittylimited.blogspot.com hellokittylimited

    I love this wine. Smooth and sweet taste. I do not understand why some are making a fuss about it when it will only be available in Liquor stores.

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